what's in a brand?

Would you buy something because of its brand? Does a brand become a consideration when you buy something? What's in a brand?

Sometimes we were made to believe that wearing/using something branded will make us look 'cool', or make people envy us. TV and print advertisement tries to convince us that a particular fragrance, or make-up, or clothing, or accessories, or mobile phones, or whatever, are much better and more fashionable than the next.

Sometimes a brand is 'branded' (for the lack of a better word) on something, and suddenly they have the right to be sold at a much higher price than something similar that you can find somewhere else, albeit without any branding on it. (Heard of Dr. Backbone, being sold at RM67.80? You can find the unbranded equivalent for just RM10 at the pasar malam... daylight robbery, that's what I say)

Sometimes a brand just stand out from the rest, that it is instantly recognisable and becomes the name of the item that people call it by (think pampers, thermos and tupperware). Sometimes a brand makes some well-known artist or footballer or tennis player or any well known person to appear and endorse the brand, although it is questionable whether that particular well-known person really uses the brand or not.

In the baby's world alone, it is mind-blowing how many kind of brands that exists to cater for the little cute ones such as ourselves. It is also mind-blowing how many kind of products that exists for the betterment of parents all over the world, together with the categories of products that ranges from high-end, high-quality to low-end, low-quality.

But most of the time, it's just our feeling of comfort in knowing that together with the brand, we are getting what we want.

For me, I'm just babbling about these things so that I can put more pics of me here in the blog!!